Usually, experienced UI, app, or website designers are put to the test, and certainly to the limits. Here, you have to choose a theme for the user based on what you think will work and not what might work! Coupling all your creativity, you are tasked to select between the light or dark UI.
Scientists reveal interesting impacts of colours in humans. As per a recent study, they found that individuals recalled colours more than text. They also revealed blue to be the most preferred colour across cultures due to its calming effect. Red, as arousal and associated with excitement.
When planning, who you are designing for, the purpose and intended user experience all matter.
Here is a reliable guidance before adopting any options.
What’s The Goal?
Capturing an audience calls for smart choices. Where your goal is, there your emphasis will be! Primarily determine the interface’s purpose and its power to offer quality results. In the UI field, dark themes usually portray luxury and style when used correctly. Light interfaces, then used for text for spacious purposes. Try out different UI web designs to test what suits your goal.
What’s the Clarity Level?
By the term clarity, we mean the degree to which the content is visible to the user. A user shouldn’t struggle to identify the text. UI clarity targets simplicity and navigation range since a user scans the page layout before an interaction. Similarly, your choice of colour scheme highly determines the clarity of the content.
Is it Readable?
Colours, text, and images complement each other. The readability level of the content with the selected colour scheme highly determines its legibility. Colour choices also affect the perception of the reader. By pasting a dark text on a lighter theme, some users may lose interest thinking the text is complex. It may also compromise the user’s ability to understand a text. As you manipulate the available options, test each to the core with the help of other experienced UI designers.
If you intend to provide a seamless user experience, then this is the key. Currently, functionality goes hand in hand with experiences. Choose appealing images or visuals that curate a catchy scene for the viewer regardless of the user point. Remember that some interfaces may look perfect on the desktop but then appear the opposite on mobile devices. So, test each user interface!
As earlier said, you are designing for the end-user but not yourself. Understanding the target audience helps identify expectations and needs. Also, consider the purpose of the UI design. If it’s brand awareness, bright colours like red, white, or blue (light UI) work better, whereas informational pages may call for simplicity (black and white).
UI is a multi-faceted construct with different elements that come into play for a perfect design. The input determines the output, and its effectiveness. Consider looking at the best web designs, most especially from your competitors, to lay a foundation for your UI colour scheme.