Do you know that most individuals check a business’s reviews before making a buying decision? This means that your business sales and profits greatly depend on your reviews on the internet.

There’s no doubt that you can, at times, struggle to always get 5-star ratings. However, you can get real 5-star reviews from real buyers with the help of a marketing agency like, which will automatically filter out ratings with 4 stars or less to boost your reputation in the market.

In addition, you can implement practical ways, which we will discuss in this article, to increase positive reviews for your business. Read below to learn!

1. Do Your Job Right

Although it may sound quite obvious to you, providing the best quality of services to your customers will make them feel valued, satisfied, and happy. This will tempt them to leave a 5-star review without you even reminding them.

At the same time, you should also consider delivering them the highest quality of products and fulfilling your promise to them. Nothing else will make them the happiest customer in the world.

2. Send a Personalized Follow-Up

Most businesses rely on “thank you” emails after a customer avails of their products or services. Although there’s nothing really wrong with this, you should also make an effort to show you genuinely care about your customers and ask them for feedback directly.

You could either call them or leave a personalized message. More often than not, they will appreciate your gesture, and you may even earn positive feedback.

3. Offer Incentives

Most customers can be “lazy” to leave a review for a brand, regardless of how good their experience was. This way, you can miss the chance to get a 5-star review, whether on Facebook, Google, or Trustpilot.

Therefore, you can reward your customers with, let’s say, a 10% coupon code on their next order as a way to encourage them to leave a review. This offer will be enticing enough for them to leave feedback to take advantage of the coupon code.

4. Respond to Negative Reviews

You may have the natural urge to reply to all the positive reviews with a thank you. However, it’s equally important not to leave negative reviews unaddressed. Doing so will tarnish your company’s reputation and give potential customers a bad perception of your business.

Nevertheless, replying to negative reviews with a solution-oriented approach will show them how much you value them. It may even help you win back your lost customers!

5. Train Your Customer Service

Even if a customer receives a faulty or wrong product, they may not be as frustrated or furious as they would be by not getting a solution to their problem. That’s when your customer service team steps in.

They can either make or break the game. That’s why it’s imperative for you to train your customer service team the right way, i.e., how to address a certain problem and how to make your customers feel taken care of.


If your customer service takes care of the problem immediately, they may turn from being angry to a happy customer. This may even surprise them to the point where they may be tempted to share their positive experience with others on the internet and boost your reputation.

6. Leverage Social Media Platforms

Social media is a platform where you can find most of the customers talking about the good and the bad related to a business. Furthermore, social media features like polls and quizzes are ideal for better understanding your customer’s preferences and needs.

Hence, you should leverage these social media platforms to gather your customers’ suggestions, tailor your products or services, and even address their issues. Using your social media pages, you should also encourage them to leave an awesome review for you on your page.

7. Make It a Hassle-Free Task

You can’t expect every customer to go out of their way in order to find the feedback section and leave a review for you. It’s simple: if they don’t find the feedback section on your website or a feedback URL easily, you will lose getting a review from your customers.

Therefore, you must make it a no-brainer task. If you’re collecting reviews on your website, put the feedback section on the top of your homepage (navigation menu). Whereas, if you’re collecting feedback on a review site or your social media account, you must make the URL accessible by adding it to your business cards or where your customers visit you the most online. 



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