Online gambling is one of the fastest-growing industries in the world, especially in the US and Europe. Statistics show that the gross revenue of the online gambling market in Europe increased from 22.2 billion euros in 2019 to 46.7 billion euros in 2023, a more than 100% growth. But what are the factors behind this impressive growth? And what are the trends and predictions for the future of online gambling? In this article, we will explore these questions and more.

Factors Contributing to the Impressive Growth of Online Gambling

Without question, we can see that the growth of e-gambling has been impressive in the past four years. The question is, why? Here are some of the reasons:

The Impact of the COVID-19 Pandemic

The rapid adoption of digital technologies and payment methods received a significant boost during the COVID-19 pandemic, transforming various sectors into more accessible and secure realms. The increased demand for online social interaction, spurred by the pandemic, was particularly evident in industries such as online casinos. In Canada, individuals may read reviews on igaming products and have immersive and safe experiences on platforms like The desire for a more interactive environment led players to explore features like live dealers and chat rooms, enhancing their overall gaming experience.

In fact, the Head of Content at, Dmitry Rogalchuk, says that the casino industry witnessed a surge in online participation as people embraced the convenience and entertainment offered by digital platforms.

The Legalization and Regulation of Online Gambling

Another major contribution to the growth of this industry is that it’s becoming legal and regulated in many countries. This creates a stable and safe environment for both the gambling operators and customers. Plus, it’s also bringing in tax revenue and creating job opportunities.

In 2018, the Supreme Court in the US overturned the federal sports betting ban. It was a big deal because it paved the way for more than 20 states to start their own legal sports betting markets. And let’s not forget how this legalization has ramped up the competition and sparked some serious innovation. It’s brought us all sorts of cool new stuff like virtual reality, esports, and fantasy sports.

The Outlook and Expectations for Online Gambling in 2024

Based on the current and projected data, trends, and predictions, the iGaming industry will continue to grow and evolve in the next year and beyond. Here are some possible Trends in the internet gambling industry in 2024:

Mainstream Acceptance and Social Integration

Online gambling is expected to shift towards greater mainstream acceptance, shedding any lingering stigma and being acknowledged as a legitimate form of entertainment and social activity. This normalization is anticipated to be particularly prominent among younger demographics and female customers. 

Diversification of Products and Services

The iGaming industry is set to introduce a more diverse array of products and services, catering to evolving consumer preferences. Innovations like virtual reality gaming experiences and skill-based games are poised to take center stage. This diversification aims to attract new and existing customers by providing novel and engaging options beyond traditional casino offerings.

Integration of Cutting-edge Technologies

The industry is about to undergo a radical change because of advanced technologies. In fact, AI will personalize platforms, provide recommendations, and enhance user experience. Also, blockchain technology has the potential to improve security and transparency, and cloud computing would enhance online gambling.

The Online Gambling Market Will Continue to Grow and Expand Globally 

Current statistics show that the number of online gambling users worldwide is expected to reach 233.7 million by 2027, with a user penetration of 2.9%. The main drivers of this growth will be the increasing internet penetration, the rising disposable income, the growing popularity of mobile devices, and the emergence of new markets such as Asia and Africa.

Challenges Ahead for Internet Gambling in 2024

Despite the promising future, the industry still has challenges and risks that could affect its future performance. Some of these include:

  • The cyberattacks and data breaches could compromise the security and privacy of online gambling platforms and users.
  • The social and ethical issues related to online gambling, such as addiction, underage gambling, and responsible gambling practices.
  • The regulatory and legal differences and conflicts across different jurisdictions and markets could create barriers and costs for online gambling operators and customers.


The online gambling industry has experienced remarkable growth in the past few years. It is expected to continue to grow and expand in the future. However, this industry must also overcome some challenges and risks that could hinder its progress and potential. Therefore, it will have to be more agile and adaptable to the changing environment and consumer demands. Also, leverage the new technologies and opportunities emerging in the next few years.



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